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Scott Templeman
Professional Skills:

  • Online Marketing Strategist
  • Website Analytics Reporting and Technology Audits
  • Content Strategy & Search Engine Marketing
  • Social Media & Community Management



  • Web Analytics (Google)
  • Social Media Management (Hootsuite)
  • Marketing Automation (Hubspot)
  • Web Content Management Systems (WordPress, HTML fluent)
  • Adobe CS6 (Photoshop)
  • Facebook, Twitter, Linkedin, Google Advertising



Pennsylvania State University, University Park, PA

BS Energy, Business & Finance  5/2006


Work Experience:

9/31/13 – Present                     Microstrategy                                               Tysons Corner, VA

Social Media Analyst


  • Demand Generation Team
  • Manage the social community and various social feeds
  • Adwords campaigns
  • Analyze web metrics across platforms
  • Find new ways to achieve our online marketing goals, and then test them.
  • Social strategy/digital promotion advice on projects across brands, products, teams, and odd jobs.
  • Live event social/content strategy & execution
  • Power user of Hootsuite Enterprise, UberVu, Adwords, Google Analytics, MS Office, Photoshop.

1/21/13 – 9/31/13                             California Product Company                        Andover, MA

Interactive Media Strategist


  • Conducted extensive analytics, web technology, and social strategy audit and utility analysis for California Paint, Storm System, Plexipave, Decoturf, and Progress Paint brands.
  • Designed and reported a web technology strategy for the California Paints site.
  • Managed and actively monitor all social media outlets for California Paints.
  • Directly managed all marketing and web vendors, while continuously prospecting new strategic services and venues for our brands.
  • Continuously improve content and website layout to convert maximum website visitors into registered leads in Hubspot. Year over year traffic is up 50%, while registrations increased 219%.
  • Construct and manage custom dashboards in Google for each website, customising metrics and data filtering to ensure each brand has quick access to valuable insight.
  • Construct and oversee online content strategy, creation, and syndication across available outlets to assist in social media and search engine optimization efforts.
  • Regular use of Hootsuite, Hubspot, WordPress, Facebook Ads, Google Analytics, and Photoshop

1/1/12 – 6/1/13                         Content Management Professionals                      Allston, MA

Community Director (Consultant)



  • Moderated and grew 25,000+ member LinkedIn professional community.
  • Strategy and execution of converting LinkedIn users into registered members.
  • Promoted CM Pros content and initiatives while managing social networks.
  • Regularly report on website analytics while managing content management systemand database.
  • Contributing member of website redesign team, offering insights gathered from Google Analytics and useful features to implement.

1/1/12 – 1/1/14           Freelancer                    Allston, MA

Digital Marketing Consultant


  • Content strategy and promotion.
  • Google analytics reporting and search engine optimization (SEO) audits.
  • Website improvement, relaunches, and development from scratch (primarily in WordPress).
  • Community growth strategy and management.
  • Strategy, execution, measurement, and refinement of Facebook and Google advertising campaigns.

4/1/10 – 11/18/11               Outsell, Inc              Cambridge, MA

Marketing Specialist

(Gilbane Group was acquired by Outsell, Inc. 2/2010)


  • Lead Outsell’s social marketing activity, community management, and measured results.
  • Interpret and regularly report on web traffic data to improve customer insight and content strategy. Was member of website redesign team, offering insights from
  • Produce and manage email campaigns, integrated with social outlets and Google Analytics.
  • Speaker Coordination & Community Management for Gilbane Events.
  • Webmaster for Gilbane websites.
  • Social Media training sessions with analysts to improve their understanding and effective use.
  • Continuously brainstormed to enhance web experience of customers.

7/27/09 – 4/1/10             Gilbane Group          Cambridge, MA

Marketing Coordinator


  • Responsible for updating and optimizing company websites using Adobe CS4.
  • Played central role in content marketing campaigns (videos, newsletters, email campaigns, blogs, and social media).
  • Speaker coordinator for Gilbane Conferences (point of contact for ~90 different people), as well as social media promotion and community management.
  • Technical maintenance of computers, phone system, printers, etc. at the office.

3/19/07 – 6/25/09              Summit National             Braintree, MA

Technical Recruiter (Mechanical Division)


  • Responsible for placing mechanical designers/engineers in nationwide contract jobs.
  • Extensive networking within a niche professional community.
  • Track marketplace activity to follow new trends while growing the client database.


Eagle Scout              5/2000


Inbound Marketing Certified Professional             2/2010 – Present

HootSuite Certification          12/2011

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