The Musings of Scott

The product of a propaganda based education

Read my thoughts on Marijuana Prohibition

Popularity: 11% [?]

For those outside of marketing I thank you with putting up with the 100+ tweets I relentlessly produced (and for those that are I hope they helped). This year’s Inbound Marketing Summit was terrific and had plenty of value for all of the returning attendees. Last year marked the height of the social media revolution, with many moralities predicted for outbound practices and businesses. The way people are consuming information is indeed changing, but culture is still lagging technology in regards to social media; many companies are failing to effectively use it to communicate in its full potential. The values of creating compelling content, authenticity, effectively using metrics, and interaction with the community were evangelized. No one except the sales people were telling us it would be easy.

The social knowledge bank at Gillette was well stocked, and as an information glutton, I often found myself engorged with the vast amount of intelligent views and experience I was being bombarded with. Branching beyond the regular marketing community, I was exposed to how the military, state government, nonprofit, and public relations sectors are using social technology to achieve their goals. It was refreshing to see a new perspective and theories on the using same social tools.

If there was one unspoken theme among the marketers it was that we are taking on more and more responsibilities as the speed at which businesses are conducted accelerates. Businesses and brands need to react faster than bureaucracies and committees are capable of operating at. It requires a certain degree of freedom and trust from the decision makers of the company for social creatives to achieve maximum results. Being a Swiss army knife for your business can be a blessing and a curse, but it is crucial to operate on social schedules in addition to business hours.

5 Faves of 2010 (in no particular order)

(continue reading…)

Popularity: 34% [?]

Charlton Heston warns us what becomes of those who disregard our ongoing competition with our Ape brethren for evolutionary dominance.

View Image

Popularity: 14% [?]